In 2005, the most memorable is that we lost a Masters in Management guru Peter community. Drucker. This is the end of an era, but perhaps the birth of a new discipline - research or de Drucker Brook School. However, there will not be Drucker, and his writing for a living, the writer itself, but in the latter half of the 20th century and early 21st century, deep in the management of enterprise originator.
2005 financial book market is very diverse trends. Prior to this, the market basically broken down into a foreign edition of the book, buy books, fast reading, half of the financial fiction books started selling, and several areas in the original, there have been new species. precisely because of wide range of trends, 05 years of financial thriving book market and the phenomenon does not appear, but perhaps a sign of mature readers.
really difficult to judge which one is the first 05, I think, is our highest respects to Drucker it. his life's work so that we never feel in their lifetime No books to read.
1), grams of death, I was watching the master book, Master of the Seoul first opera, Speaking of Verdi created a try. a bystander, as he himself described it, he does not like a movie sitting in the audience on, but the back of the stage. It is this position, so that he is different from other people's point of view to observe things that others can not find the problem.
Drucker is a lifelong challenge to the traditional, even though he won the 2002 President Bush awarded him the Presidential Medal of Freedom - a U.S. citizen can highest honor, but if not Drucker longevity, perhaps will be an irreversible regret.
There have been times, I shut himself away to Drucker's writings, the master of the sharp and deep thoughts . It is difficult to combine two qualities, this quality makes both a sense of the times Drucker's thinking, but also stand the test of time. Drucker's work is not just some kind of management thinking, his vision broad, covering political, economic, sociology, philosophy, many of the concepts, read Drucker's book, you will find him not only to his teacher, the economist Joseph Schumpeter's thinking well aware of Marx's theory is mentioned from time to time and, it was Drucker's learned, it gave birth to the economics, sociology, philosophy of child Science - Management.
Drucker rarely used data model, in fact, his articles and writings have a management of the human spirit and the rare academic philosophical reflection, he may lack the required financial paparazzi kind of Drucker is not only a great management theorists, is an economist and sociologist.
2), . money. Kim (U.S.) Renee. Mobo Nie the Commercial Press, May 1, 2005 Published
be a good book.
Blue Ocean Strategy in fact not a new thing, the idea actually comes from Bono's lateral thinking. And a lot of blue ocean strategy can also view last year's CITIC Publishing House from an academic perspective, Blue Ocean Strategy merely mediocre, but the book has caused a lot of ideas resonate strongly with the business community. In the price war being tortured very tough battle all walks of life, who do not want to leave the bloody flame of the profit the Red Sea, to create a sea of blue new world? In various business meetings and forums, Blue Ocean Strategy by high frequency use of the term, it is a reflection of this mindset, it is indicative of the the real business world today.
but Fernando Butler. de. Bass book CITIC Publishing House January 1, 2005 Published
in the past many years, Philip. Kotler seems to be synonymous with marketing textbooks. his classic a version of the book reprinted, and now has a 11 edition. is precisely because of the textbook, Kotler some time, become rather than a list of marketing theory creator.
marketing industry in fact did not had in recent years as the 2002 Add paste and scissors boast the kind of books, these books not only ruined the reputation of the marketing sector hurt the reader, let the reader feel more and more marketing, but that these the father of marketing, he was denied his past, is the challenge to the self.
segment marketing theory has been considered the orthodox, in fact, the Chinese church is Kotler these technologies. but this time in Côte Fowler said: NO! he recognized that although the short term, market segmentation techniques can allow new entrants to gain a competitive advantage, but the long term, repeated market segmentation will lead to excessive fragmentation, and ultimately reduced to niche markets, up to have a and positioning of thinking. and Kotler in the new products, new sales and new products will become less and more likely to be similar eroded, and ultimately more difficult in today's market success.
the level of marketing is to create a new category of marketing, Kotler does not deny that this idea comes from Bono's lateral thinking. This is a creative marketing, using your right brain (creative, intuitive mind) instead of left brain (logical thinking brain) .
fact, the Thinking and creating the whole process is a detailed step by step explanation.
As Kotler in the book said: No company can stop, only those continuing commitment to creativity and innovation of the companies have the opportunity to have a better the future. Let us pay tribute to the marketing guru Philip Kotler, the spirit of his rigorous scholarship and the courage to dare to deny their own!
4), Date published
frankly, root as well. you can not deny that this is a good business and a good entrepreneur. br> Mengniu fact far to write history when it grew, international road has just begun. The best of this Niu Gensheng history books and still the president of the global search for his successor, , did not exit the line.
Niu Gensheng certainly will be the century of China's most prominent entrepreneurs. But I believe that for him is not really important, it is important to see what he Niu Gensheng single-handedly established businesses have become a giant, and will continue to grow.
Niu Gensheng, life seems to be so large that after the big homes, big homes after large enough. He lays down Erie Vice President, has been Mengniu, and then all of discarding the Mengniu shares have been people.
in this book, we see a good business and a great entrepreneur, although These also need more time to verify.
5), Ling Zhijun famous writer to be published in the sold 1 million, and almost a book in the financial markets, CITIC, a Waterloo-style tags. In 2005, CITIC books no longer in the financial markets the past, Total Annihilation's domineering.
Change On the right, remember Lenovo, the first to receive Olympic TOP sponsor of the Chinese companies, this is destined to continue to sway in the global market is its glory and dream of the great Chinese enterprises.
association represents more than a business, it represents the rise of Chinese enterprises. and look forward to the 2008 Olympic Games it is what every Chinese enterprises in the public wants. the rise of China, Chinese enterprises will also rise. If the achievements of the 1964 Japan, in 1988 the achievements of South Korea, then, in 2008, strong China is coming!
6), 1 issue
say? Yes, but also Peter Drucker. millions of entrepreneurs - the United States Welch, Bill Gates, China's Zhang - they are Drucker fans.
This fact is a reprint of this year to re-create the old book, this book Quedui profound impact on countless entrepreneurs, this book is the Church what today is the management of China's entrepreneurs. Zhang once said, book. I am deeply understands and is derived from the early days 20 years ago, Haier. At that time very few management books, do not remember where to find from this book. At first I thought, a foreigner both not familiar with Chinese culture, without understanding of China business, which he read by the management to have much use? But amazingly, I was soon captivated by this book. Because the book does not obscure esoteric theory, but rather from real life case, interpretation is fresh thinking. Drucker is like one of your colleagues, although the fact that you face the same, yet different perspective say you wanted to talk about, but never think of new ideas. .
we hope that the next few years, you can master all the published works, so the idea of China to produce more master practitioners.
7), . Gordon with CITIC Press, January 1st, 2005 publication of
development of the market as a whole. It vividly describes the ordinary Wall Street from a side street a world financial center in the legendary history, demonstrated by Wall Street as the representative of the U.S. capital markets in the U.S. economy in the process of development and take-off significant role. the book a lot of historical facts and economic data, so that we can be more comprehensive and accurate understanding of the development of U.S. capital markets.
from a global perspective, the emergence and development of capital markets and the society of mass production is closely linked. from Marx's discussion about virtual economy, and later for a variety of economic theory, all of the capital market's role in the modern economy been described from different angles. in modern economic life, the capital market not only provides the enterprise place to raise capital, but also a tool to achieve social resources; and also improve the corporate governance structure play an important role.
understand the history of Wall Street, will enable us to how the United States more than two centuries of time, from a colony become the world's superpower, the historical reasons for this change to increase awareness. In the course of the U.S. economy, Wall Street, take in different historical periods in different historical mission, it supports the U.S. federal government in financing the war in the Civil War, promoted the the United States by rail to bring the first wave of heavy industrialization, and expanded access to the United States in two world wars in the huge economic benefits, but also to achieve the United States in the eighties of last century after the transition to a new process of economic success.
Review history, especially the last hundred years of history, the role of Wall Street continues to enrich and deepen, investors on Wall Street, while pursuing their own interests, the economy, capital markets and the economy of knowledge closely together to promote the rapid development of technology in the United States, the United States in today's fierce international competition, in strategic areas of science and technology has always maintained a leading position.
8 ), is the unexpected success of a book trend. But that is fiction and not accurate, the company used the name of the book even names are real. of Mao head straight to Wall Street, straight on Morgan Stanley, accusing them of fraud in financial derivatives in the customer The large money. It is said that the book was published, Morgan Stanley to buy this book everywhere, showing to what extent they are afraid.
in The company will issue a high price to sell another company, earned $ 20,000,000 in commissions. was later found buyers, requiring Morgan to lose money, and Morgan is not only not lose, but also within the company began to destroy evidence. Later, after many years legal proceedings, the United States Court finally made a fair decision, but that is many years after the publication of this book thing. only this, we have to admire the force.
read money will always be two different things. But why mention the super large companies abroad, we will always be in the subconscious to accept their good faith will have to make money? In fact this is the fault of public opinion from major bookstores mm Companies active is not easy. is not ; the theme of China's domestic work will be more and more, When the Blue Lion for Zheng, Zhejiang People's Publishing House Finance September 1, 2005 Published
is a Man of the Internet.
operation and the book been a very good promotion. even in the Alibaba website, this book has also been focused on the promotion. Alibaba is not glorifying the time has come to do? Clearly not. First of all, Ali Baba in the United States claim to be their acquisition of Yahoo, Alibaba, and from a variety of reports to analyze, which is clearly more credible. Moreover, the operational point of view from the Ali Baba, Ali Baba despite the high turnover of the site itself (but it hard to believe its own claims that high), but it is the promotion and operation costs are very high, almost like advertising for some time in the burn, not to mention the pure Taobao burn the.
However, these can not cover up the glorious Alibaba and Jack Ma, Alibaba prove to the world that the Chinese invented the Internet business model continues to develop well. Although the future of the new economy is not a blue, but most of the industry have given great expectations of Alibaba.
we read so much in
10), the spirit of enterprise technology - with the words of Chang's Steve Chang of Taiwan, Pingtung City, the country has never been view on life. with his wife, Jenny Chang as saying that, change; because they are not , a student asked him, is to take advantage of the school, do some strange things, understand themselves, explore their own. won a free happy life.
If the social cost of pollution is a business-to occupation, then, create tension and depression is a kind of corporate social liability; we can see from the book assets of a company have a happy, It is not only the production of high value-added products, and production of happiness, it is the creator of cool, is the creator of happiness.
I respected companies such happy temperament, I believe, one day, in addition to income and professional achievement, people would happy or not, as an important criterion for career choice.
because we are human beings, is a natural person. and the call of human nature, is in any space-time trends and forces are unstoppable!
Summary:
2005, in the past, the so-called buy the book there is a clear decline in the market. buy the book has become an increasingly capitalist spokesmen, published this year, such as The writing is not too bad), hypocritical, frivolous and insincere, utility company into unprecedented errors, can be said that since 2000, a slavery-like, paralysis-like brainwashing culture is sweeping the Chinese companies, entrepreneurs hope to transform this culture with all staff.
these vulgar books, but also precisely to fit the corporate culture of this vulgar. the reader has become increasingly disgusted with the performance of these books, these books will only increase the staff's aversion to books, which led them simply do not read books. < br> important promotional channel. to the Center of the Internet, sooner or later the authority of the financial books of superstition have a significant impact.
the past year, there are many books are worth recalling. Gu Gu's simple language, with a network of color, and sell well. . Kai-fu Lee's The , also sold well, but most of these books should be vested in financial literature. fast-food books, Alliance Consulting Zhida stone longitudinal strength to write this chapter, He is also a We show the top talent agency industry insider. at the end, Drucker Drucker's death with a series of books were published, it would certainly be renewed in 2006. The book also went over the region. has always been good at patchwork force of marketing to send out a
more and more books, but books like Ebb Tide, especially in the financial field, increasingly less good book. So, what is the reader of the financial books away? or abandoned financial book readers do?
financial books of the Press, publisher and a good reflection of the time.
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