Into the domestic IT verticals,

 In e-commerce, online gaming and video site popular today, the traditional vertical portals and news sites the user is constantly faced with the situation of segregation. Then, the vertical site will go in the future? Recently, a leading vertical Web Group - Extension Media Sheng answer is: China Vertical Web site into the



Extension Media Group CEO Qin Sheng cause analysis, the content from the site and products, China is divided into three vertical site development time.

2000  to 2005, is the vertical network Vertical sites focused on industry information and industry comments. Sheng Billiton owned media IT168, bubble network to grow in this era, IT168 established during this period began to product review system, but now has become the industry's only independent company with a complete product review system of vertical sites.

2005  to 2010, is a vertical site, During this period the database of each vertical websites, product information as the main points, began focusing on the users to buy products, services, and increasing emphasis on user experience. Sheng extension of the media 168 and the car home car is born in this period. After 5 years of development, vertical construction site product database is very powerful, IT168 and the bubble has developed into a network with 28 million products in the world's largest IT product library; bubble net 58,290,000 times daily the station's views. Auto House in 2009, to leap into the world's largest automotive website. During this period, the vertical site actively cultivated the habits of Internet users shopping online searching for information prior to daily life has become a habit.

starting in 2010, Qin cause that domestic vertical site into the reading, localized content; application experience sharing between users; application driven marketing, the user driven word of mouth marketing. The user's application experience and sharing of product marketing, site traffic and has a decisive role; mobile Internet and the vertical effective connection networks, the content is not docked, but the user experience and sharing levels. Meanwhile, the vertical B2C websites will achieve docking to achieve product database queries, experience, purchase, share and so the whole process of integration.

According to the report of the relevant research institutions, through the course of 10 years, still has a vertical web site incomparable advantages. Perpendicular to the challenges and opportunities site: how to penetrate more deeply professional advantages to the consumer products shopping guide, use and service of all the details. And there have been some successful precedents abroad, such as the United States Wateronline.com site, its initial target of water and wastewater engineers. Now it has developed into an online exchange water treatment industry. At the same time, to Wateronline.com started this site, and now has developed into a specific area for more than 50 vertical portals community, from machinery to medical care, from food packaging to garbage, everything. (Left Chang Rui)